1.急求一篇有关顾客忠诚度的外文文献,有大约3000字左右的中文翻译,
童鞋你好!
这个估计需要自己搜索了!
网上基本很难找到免费给你服务的!
我在这里给你点搜索国际上常用的外文数据库:
⑴ISI web of knowledge Engineering Village2
⑵Elsevier SDOL数据库 IEEE/IEE(IEL)
⑶EBSCOhost RSC英国皇家化学学会
⑷ACM美国计算机学会 ASCE美国土木工程师学会
⑸Springer电子期刊 WorldSciNet电子期刊全文库
⑹Nature周刊 NetLibrary电子图书
⑺ProQuest学位论文全文数据库
⑻国道外文专题数据库 CALIS西文期刊目次数据库
⑼推荐使用ISI web of knowledge Engineering Village2
中文翻译得自己做了,实在不成就谷歌翻译。
弄完之后,自己阅读几遍弄顺了就成啦!
学校以及老师都不会看这个东西的!
外文翻译不是论文的主要内容!
所以,很容易过去的!
祝你好运!
2.急需一份关于客户满意度和客户忠诚度方面的英文文献,谢谢~
customer satisfaction Customer satisfaction is the customertobusiness and enterprise product / service satisfaction. Customer satisfaction, the enterprise is a state of feeling, and feelings in such a state more likely to arouse trading activities. A commonly used statistical results are: a satisfied customer, six times in a dissatisfied customers more willing to continue to buy that product or service enterprises. In an increasingly competitive, customeroriented market environment, more and more companies began chasing the upgrading of customer satisfaction. However, many companies chasing the results were not satisfactory. We found that business if it is only the pursuit of customer satisfaction and often can not solve the ultimate problem, because very often, enterprises improve customer satisfaction, does not mean that corporate profits immediately improved. Only contributions to the company “profit” is a direct customer value customers. Moreover, the value of the profits of enterprises also contribute to the high and low points. Therefore, enterprises should operate on the scarce resources to optimize the allocation and concentrate on highvalue enhancing customer satisfaction at the same time, we should also look at potential highvalue customers, gradual increase their satisfaction. From all customer satisfaction, to the value of customer satisfaction, to the highvalue customer satisfaction, the final key to the highvalue customer satisfaction factors, it is enterprises to enhance the “customer satisfaction value in return,” “process.” Customer loyalty Customer loyalty from the concept of customer satisfaction leads to the concept of customer satisfaction is the result of a product brand or company’s trust, and hope to maintain a repeat of psychological tendency. Customer loyalty is actually a continuity of customer behavior, customer loyalty, customer loyalty is the corporate level. Customer loyalty for the two forms of performance, is a corporate customer loyalty in the wishes of a customer loyalty is in the behaviour of enterprises. And general enterprises tend to be confused with two forms of this fact, a fundamental difference between the two, the former is not for the businesses themselves have a direct value of the enterprises while the latter is very valuable; The reason is very simple Customers only wishes, but no action, for enterprises of no significance. Enterprises should do is, first, to promote customers from “will” to “act” conversion; Second, through crossselling and additional marketing to further enhance customer and business transactions frequency. Customer satisfaction does not mean that customer loyalty, customer satisfaction is a kind of psychological satisfaction, in consumption is revealed by the attitude of, but customer loyalty is a continuous transactions, is to promote the occurrence of repeat customers. Measuring customer loyalty is the key indicators of customers (CustomerRetention), which describes enterprises and maintaining customer relationships length of time; customers share (CustomerShare), namely, the budget will be spent on the company’s ratio. Data show that only the customer satisfaction is not enough. When a better product suppliers, large customers may change suppliers. Satisfaction is measured by customer expectations and feelings, and customer loyalty reflect the purchase of future actions and purchase commitments. Customer satisfaction surveys customer purchase experience of the past views and ideas, can only reflect the past and not the future acts as a reliable forecast. Loyalty survey can predict what products customers want most, and when to buy, how many of these could have purchased sales. Customer satisfaction and their actual purchase behavior is not necessarily directly linked, satisfied customers may not be able to guarantee that they will always be faithful enterprises, a repeat purchase behavior. In a “worthless customer satisfaction, customer loyalty Extreme priceless” (Cus tomer Satis faction Is Worthles s, Cus tomer Loyalty Is Priceles s) of the “customer loyalty” of the bestselling book, the author debate: “Customers satisfied with the worthless, because satisfied customers still buy the products of other enterprises. process of the transaction are satisfied with every aspect of the customer will be better because of the price of a replacement suppliers, customers and sometimes even though your products and satisfied with the service is not absolute, you have been able to lock the customer. ” For example, many users of Microsoft products such as the views and dissatisfaction, but if you change the use o。
3.急需一份关于客户满意度和客户忠诚度方面的英文文献,谢谢~
customer satisfaction Customer satisfaction is the customertobusiness and enterprise product / service satisfaction. Customer satisfaction, the enterprise is a state of feeling, and feelings in such a state more likely to arouse trading activities. A commonly used statistical results are: a satisfied customer, six times in a dissatisfied customers more willing to continue to buy that product or service enterprises. In an increasingly competitive, customeroriented market environment, more and more companies began chasing the upgrading of customer satisfaction. However, many companies chasing the results were not satisfactory. We found that business if it is only the pursuit of customer satisfaction and often can not solve the ultimate problem, because very often, enterprises improve customer satisfaction, does not mean that corporate profits immediately improved. Only contributions to the company “profit” is a direct customer value customers. Moreover, the value of the profits of enterprises also contribute to the high and low points. Therefore, enterprises should operate on the scarce resources to optimize the allocation and concentrate on highvalue enhancing customer satisfaction at the same time, we should also look at potential highvalue customers, gradual increase their satisfaction. From all customer satisfaction, to the value of customer satisfaction, to the highvalue customer satisfaction, the final key to the highvalue customer satisfaction factors, it is enterprises to enhance the “customer satisfaction value in return,” “process.” Customer loyalty Customer loyalty from the concept of customer satisfaction leads to the concept of customer satisfaction is the result of a product brand or company’s trust, and hope to maintain a repeat of psychological tendency. Customer loyalty is actually a continuity of customer behavior, customer loyalty, customer loyalty is the corporate level. Customer loyalty for the two forms of performance, is a corporate customer loyalty in the wishes of a customer loyalty is in the behaviour of enterprises. And general enterprises tend to be confused with two forms of this fact, a fundamental difference between the two, the former is not for the businesses themselves have a direct value of the enterprises while the latter is very valuable; The reason is very simple Customers only wishes, but no action, for enterprises of no significance. Enterprises should do is, first, to promote customers from “will” to “act” conversion; Second, through crossselling and additional marketing to further enhance customer and business transactions frequency. Customer satisfaction does not mean that customer loyalty, customer satisfaction is a kind of psychological satisfaction, in consumption is revealed by the attitude of, but customer loyalty is a continuous transactions, is to promote the occurrence of repeat customers. Measuring customer loyalty is the key indicators of customers (CustomerRetention), which describes enterprises and maintaining customer relationships length of time; customers share (CustomerShare), namely, the budget will be spent on the company’s ratio. Data show that only the customer satisfaction is not enough. When a better product suppliers, large customers may change suppliers. Satisfaction is measured by customer expectations and feelings, and customer loyalty reflect the purchase of future actions and purchase commitments. Customer satisfaction surveys customer purchase experience of the past views and ideas, can only reflect the past and not the future acts as a reliable forecast. Loyalty survey can predict what products customers want most, and when to buy, how many of these could have purchased sales. Customer satisfaction and their actual purchase behavior is not necessarily directly linked, satisfied customers may not be able to guarantee that they will always be faithful enterprises, a repeat purchase behavior. In a “worthless customer satisfaction, customer loyalty Extreme priceless” (Cus tomer Satis faction Is Worthles s, Cus tomer Loyalty Is Priceles s) of the “customer loyalty” of the bestselling book, the author debate: “Customers satisfied with the worthless, because satisfied customers still buy the products of other enterprises. process of the transaction are satisfied with every aspect of the customer will be better because of the price of a replacement suppliers, customers and sometimes even though your products and satisfied with the service is not absolute, you have been able to lock the customer. ” For example, many users of Microsoft products such as the views and dissatisfaction, but if you change the use 。
4.请哪位高手可以提供客户忠诚度方面的英文文献一大段,并翻译成 中文
客户忠诚能被一坚定保证地给予一品质产品在有些情形下取得.客户忠诚被通过自由建议,赠货券,在筹措资金上低利率,高价值折价贴换交易,伸出保单,部分退款和其它酬谢和刺激的程序也取得. 客户忠诚程序的最高目标是愉快客户,其将再次返回购买和说服其他的使用那company’s的产品或者服务.这个向以及愉快赌金保管人有利相等.
客户忠诚可以是一一次性的程序或者刺激或者一进行中的群程序怂恿消费者.买卖一得到自由程序是非常受欢迎的,同样的还有购买,那个和部分退款一起去或者赠品的.另一为成功了客户忠诚好刺激正为一产品或者服务给一风险免费试用时期.也以是商标忠诚而闻名,这些类型的刺激被意味着保证客户将返回不仅一再买同样的产品但是也请尝试被公司所提供的其它产品或者服务.
非常好客户服务是另一在获得客户忠诚方面重要要素.如果一个客户有一问题,公司将去做它需要任何东西来使东西变得正确.如果一产品是有毛病,它将去被取代或者将去被退customer’s款.他们可以作为赠品或者折扣给予甚至更多满足客户的要求.
这里是十种建立客户忠诚的方式:
1.交流.是否它为一曲调是一个电子邮件时事通讯,每月一次飞行员,一张提示卡向上或者一个贺卡假日,和你的稳健客户联系.
2.客户服务.去额外距离和集会客户需求.训练工作人员做同样的.客户记得曾经被好招待.
3.雇员忠诚.从顶部忠诚厂向下.如果你是忠诚于你的雇员,他们将关于他们的工作表示赞同感受到和通过那沿着对你的客户的忠诚.
4.雇员训练.你向寻找他们的地火车雇员和客户相互影响.授权雇员做出有利于客户的决定.
5.客户刺激.给客户一返回你的生意理由.例如,因为孩子迅速长大得使鞋不再适用,一个children?s鞋店商店的所有者可以给予一张估计第十对鞋是一半价格的卡.同样,一牙科医生可以给已经正常看见他的五年的任何人一自由打扫.
6.产品认识.知道你的稳健赞助者购买的和使这些项目有股票.添加其它产品和/或服务,其伴随或者赞扬你的正常客户正常买的产品的. 确保你的工作人员懂得他们关于你的产品录制的一切.里德为更多知道产品基本原理.
5.求有关客户忠诚度的文献
1 市场竞争环境下供电企业客户忠诚度的研究 华北电力大学(河北) 2006
2 班轮公司客户忠诚度研究 上海海事大学 2006
3 服务业客户忠诚度及其在S培训中心的应用研究 厦门大学 2006
4 基于数据挖掘的我国证券业客户忠诚度研究 同济大学 2007
5 基于YHR模型的商业银行个人客户忠诚度评价研究 南京财经大学 2006
6 培养客户忠诚度的服务质量管理 对外经济贸易大学 2005 中国优秀硕士学位论文全文数据库
7 关于我国保险业客户忠诚度的研究 哈尔滨理工大学 2004 中国优秀硕士学位论文全文数据库
8 电信业客户忠诚度及其对策研究 广西大学 2005 中国优秀硕士学位论文全文数据库
9 客户满意度和客户忠诚度在客户关系管理中的应用研究 山东大学 2005 中国优秀硕士学位论文全文数据库
10 电信客户忠诚度的分析与预测 重庆大学 2005 中国优秀硕士学位论文全文数据库
11 聚类算法研究及在客户忠诚度分析中的应用 青岛大学 2003 中国优秀硕士学位论文全文数据库
12 基于单元的孤立点算法研究及客户忠诚度分析系统构建 青岛大学 2003 中国优秀硕士学位论文全文数据库
13 基于数据挖掘的客户忠诚度分析 青岛大学 2004 中国优秀硕士学位论文全文数据库
6.顾客忠诚的文献综述以及国内外研究现状
长期以来,“顾客忠诚”一直是企业和学术界关注的焦点,特别是20世纪90年代后,众多学者各自从不同的视角探讨了顾客忠诚的内涵及影响因素。
1998年,B•Joseph PineⅡ与 James H•Gilmore“体验经济时代已经到来”的预言,为学术界研究顾客忠诚开辟了崭新的思路。自此,以消费体验为视角的顾客忠诚研究成为国内学者的关注热点。
本文以此为切入点从顾客体验及顾客忠诚的内涵、顾客体验与顾客忠诚的关系及作用机制、提升顾客忠诚的体验管理模型等方面梳理国内外研究成果,为今后的相关研究提供参考。
7.求助关于员工忠诚度相关论文的外文文献原文
这个素自己去年写毕业论文用到的一段哈,要原文就上原文了The different dimensions of loyalty The first problem in studying loyalty in human organizations is that there seems to be no generally accepted definition of this concept. Often, loyalty is taken to mean remaining in an organization for a long time. But some studies have shown how it can have many different dimensions. Cole (2000), for instance, interviewed David L. Sturn, President of the Loyalty Institute, an arm of Chicagobased Aon Consulting, about a study undertaken by that organization interviewing the employees of more that 200 of its corporate clients. According to that study, what characterizes a “committed” employee is that (1) he is a team player; (2) willing to make sacrifices for the good of the company; (3) believes in the company’s products; (4) will recommend the company as among the best places to work, and (5) is prepared to stay in the company for the next several years, even if offered a modest pay increase elsewhere (Cole, 2000). Obviously, the first four characteristics of a committed employee go well beyond the fifth one, which is the only one related with remaining in the organization; and, still qualifying the fact of remaining in the organization by rejecting a change with a “modest” pay increase elsewhere. Powers (2000) offers an interesting set of indicators of loyalty:– Remaining with the company; not leaving, not job hunting– Staying late to complete a project– Keeping the company’s business confidential; no whistleblowing– Promoting the company to customers and community– Adhering to rules without close supervision– Sacrificing personal goals to achieve company’s goals– No gossiping, lying, cheating or stealing– Buying company’s products– Contribution to companysponsored charities– Offering improvement suggestions– Participating in company’s extracurricular activities– Following orders– Taking care of company property and not being wasteful– Working safely– Not abusing leave policies; including sick leave– Helping coworkers; cooperating Again, remaining with the company is a symptom of loyalty, but only a symptom. And a symptom is an indication, a noisy signal. A headache may be a symptom of a malignant brain tumor or a symptom of poor eyesight. The remaining indicators are also noisy signals, which go along with the basic intuitive concept of loyalty. In summary, both in the Cole and Powers articles, the basic idea is that an employee is committed, or loyal, to an organization when he holds two kinds of beliefs: (1) believes that what the organization is doing “is worth the while”, i.e., feels that the products of the company are really solving some type of human need; and (2) feels that the people he works with (superiors, subordinates, or at the same level) are people he can work with, and, therefore, is willing to cooperate with them, is willing to have initiatives, and be a team player. It is interesting to point out though, that in these analyses, loyalty and commitment are viewed as very positive for the organization and (possibly) for the individual. On the opposite side, some researchers have noticed some negative characteristics of loyalty and commitment. Randall (1987), for instance, signals as disadvantages of a strong commitment to an organization: (a) for the individual, that it may stymie individual growth and limit opportunities for mobility, as well as stifle creativity and innovation, and (b) for the organization, that it may blindly devote the individuals to their employers, and therefore perhaps waste their time and talents in jobs they don’t like, making it a situation that is unprofitable both for the individual and for the organization. Essentially then, the unfavorable consequences of loyalty are reduced to the possible loss of efficiency that is obtained if an individual is used where he shouldn’t be, which harms both the individual and the organization, but much more the former than the latter, and has to do with a misallocation of resources that is rather an error in judgement than a mistake arising from loyalty itself. Josep M. Rosanas and Manuel Velilla. Loyalty and Trust as the Ethical Bases of Organizations.[D]Journal of Business Ethics , 2003(1): 29~44.。